Gkv Advertising Inc

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Are You A Challenger Brand?
Are you a smaller brand, threatened by the superior competitive positions of larger, better-funded competitors?
Are you facing a situation where style, social conscience, popular culture or a big shift in demographics will make growth more difficult?
Are you a brand in a rapidly changing category?
If you answered yes to any of these questions, you are a Challenger Brand.

Before I was old, I was cool.
My friends, my music, my hair, my clothes, my loathing of anything mainstream, my whole Woodstock world — cooler than any cool in history. Jeff Millman, gkv’s Vice Chairman and Chief Creative Officer, is Old Cool.

We are celebrating 28 years of creating integrated campaigns that have succeeded in the marketplace and drawn acclaim from our industry. Our success is rooted in our ability to create and execute breakthrough, thought-leader strategies for brands that are out-spent in their categories, yet succeed by challenging the category status quo.

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