Shugoll Research Inc

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Shugoll Research is one of Advertising Age's Top 100 research firms, providing qualitative and quantitative marketing research, as well as research facilities and data collection services, to some of the world's leading organizations. For nearly 50 years, our experience and passion for research have ensured a sophisticated and professional approach to every challenge. Excellence has always been our only option.

EXECS PRO PAY LIMITS FOR TARP FIRMS
December 7, 2009: A poll of local executives shows they believe the federal government should not be involved in setting limits on executive compensation at private companies, but their views change when it comes to companies that receive federal bailout money. ...more

CEO AMONG "MOST POWERFUL" IN DC THEATRE
November 13, 2009: Jared Neff, a Washington DC producer, theatre professional and author of "Neff Thoughts" on Blogspot names Shugoll Research CEO, Dr. Mark Shugoll, as one of the "10 Most Powerful People in DC Theatre" due to his work with arts education programs like ArtSpeak! and TheatreTrips! ...more

WORLDWIDE FOOD EXP0 2009
October 29, 2009: Shugoll Research and Midan Marketing present survey research and industry market data at 2009 Worldwide Food Expo in Chicago showing 12 % increase in the volume of supermarket meat and poultry sales in third quarter over 2008 ...more

CEO PANEL: SOMEWHAT OPTIMISTIC IN 2010
October 5, 2009: Shugoll Research and The Washington Business Journal release a joint poll of area CEOs, finding that metro leaders have a somewhat optimistic outlook on the 2010 economy ...more

SHUGOLL RESEARCH/WBJ CEO PANEL
September 24, 2009: Shugoll Research and The Washington Business Journal release their first joint poll of area CEOs, finding that metro leaders want healthcare reform but are split on current proposals including a public healthcare option. ...more

SHUGOLL RESEARCH AWARDED GSA CONTRACT
June 30, 2009: Shugoll Research announced today that the company has been awarded a General Services Administration (GSA) Contract for market research and analysis services under the "Advertising and Integrated Marketing Solutions" schedule. ...more

SHUGOLL & MIDAN PRESENT AT THE 2009 AMC!
Methodology: Shugoll Research and Midan Marketing partnered on a two-phase study conducting online quantitative research with consumers and an analysis of retail meat and poultry pound volume data for 2007 vs 2008 as well as data from January, 2009. The study gathered insights into consumer attitudes and behaviors relative to the purchase and consumption of meat and poultry. Study findings were presented at the 2009 American Meat Conference in Denver ...more

Feb 26, 2009: Shugoll Research, in collaboration with Theatre Communications Group, the national organization for the professional not-for-profit American theatre, studied high school students attitudes about theatre, the obstacle to their attending, and strategies to overcome those obstacles. The study explores the issue of an aging primary theatre audience, and the importance of allowing younger people to discover the joys of attending theatre to build future audiences. ...more or See the Full Report

Feb 26, 2009: Shugoll Research, in collaboration with OPERA America, the national service organization for opera, examined audiences attending Metropolitan Opera HD transmissions. The survey is the first of its kind to analyze the impact of the Met bringing its performances to local movie theaters across the country using HD transmissions, including whether these audiences are new to opera or seasoned opera attenders, and how the transmissions affect interest in attending live opera. ...more

Dec 15, 2008: Merrill Shugoll, President of Shugoll Research, was interviewed by National Public Radios (NPR) Christopher Joyce for Morning Edition on the subject of Going Green: A Hard Sell for Consumers? Shugoll maintains that we need to tell consumers where energy comes from and HOW to be green and we need to do it over and over again. Visit NPR link to hear the interview also featuring Maria Vargas, a director of Environmental Protection Agencys Energy Star Program as well as Rozanne Weissman of Alliance to Save Energy. ...more

Methodology: Shugoll Research and Midan Marketing teamed up to assess the role of branding in meat selection and purchase. The Power of Brands quantitative study was designed to help branded meat companies answer important questions regarding their brands' effectiveness and to help retailers maximize operations in a way to fully realize their profit potential. 600 primary grocery shoppers were interviewed in four geographically diverse metro markets. Each market included a wide array of meat brands. ...more

Methodology: Shugoll Research and Midan Marketing teamed up to conduct a multi-phase study with tweens (8 to 12 year-olds) and teens (13 to 17 year-olds) using a qualitative online immersion research method and a quantitative online survey method to develop an understanding of the role obesity plays in the lives of children ages 8 to 17 years and possible solutions that could lead to them developing healthy eating habits...more